Earlier this week, Ford Motor Company CEO Mark Fields announced the company’s ambitious plans to introduce an electric SUV with an estimated range of at least 300 miles. Without revealing any firm details about the vehicle, or its name, Fields said the SUV would be available in 2020. Ford could keep the SUV under an existing model name like Escape, as they’ve done with the Ford Focus Electric. On the other hand, given the vehicle’s promising name and utility, they may want to give it a new title. By 2020, the SUV would be only one of 13 electric vehicles Ford is planning to release during that time. Given Canada’s growing obsession with the SUV and its flexibility, the zero-emission variant is sure to resonate with drivers.
It’s hard to decide which of the announcements is the most exciting. Capturing the spirit of the Mustang or F-150 while introducing hybrid technology could shatter EV perceptions for drivers. At the same time, the idea of a Ford vehicle with no driver coming in the next five years seems almost surreal. If all that information wasn’t enough for you to digest, Fields also says the company’s working to improve the electric charging infrastructure. Teaming up with other manufacturers around the world, Ford is trying to make it easy to keep all these electric vehicles charged when they do come to market. So far, the lack of charging stations (along with the price of vehicles, and their limited ranges) has been greatly prohibitive to widespread adoption.