Introducing the 2018 Ford F-150

 

The 2018 Ford F-150

Despite being Canada’s #1 truck year after year, Ford continues to try to innovate and improve. The first thing you’ll notice is the F-150’s new styling. The design language remains largely intact, but seems to privilege greater fluidity and less boxiness. Take, for example, “Wide, billet-milled horizontal grille design” which Ford says conveys strength. On first glance, it looks like the front end of the Ford Flex – which is a good thing or bad thing depending on your personal taste. But the new grille does blend nicely into the C-Clamp headlights and into the new design in general. Other stylistic improvements include:

Power

The 2018 F-150 will also introduce another significant “first”. A 3.0L Power Stroke will be the F-150’s first ever diesel engine. After Volkswagen’s emissions cheating scandal, and RAM’s emissions cheating scandal, public perception of diesel engines is poor. Then again, that might make now the perfect time for Ford to carve out some market space for themselves. With F-150 already representing the majority of pickup drivers in Canada, this is one of the easiest ways for Ford to expand its lineup and increase its dominance. But the Power Stroke is only one of Ford’s new engines for the 2018 model year.

Engine options include:

1 Paired with Ford’s new 10-speed automatic transmission.

Tech

In recent years, automakers have been doing everything in their power to pack their vehicles with advanced technology and gizmos. WiFi hotspots, autonomous driving, facial recognition, wireless device charging, and infrared night vision are just a few of things being thrown at the wall. Unsurprisingly, that technological arms race will continue in 2018. For the new F-150, Auto Stop/Start will be standard across the lineup. Early versions of this technology were clumsy and broke driverly immersion. But now, Auto Stop/Start has become an almost imperceptible fuel-saving tool.

Elsewhere, Ford has made Adaptive Cruise, Blind Spot Information Centre with trailer coverage, Pedestrian Detection and Pre-Collision Assist available. With all those systems equipped, even trailering will become a breeze. On the entertainment side of things, there’s an available B&O Play audio system. Hopefully the system can satisfy even the most rugged of audiophiles, and compete with engine sound and road noise. SYNC Connect with Ford Pass are also available. These tools allow Ford owners to check their vehicles’ diagnostics, unlock them, and schedule remote starts.

Ultimately, the 2018 F-150 is shaping up to be the best model yet – for a number of different types of drivers. With more choice than ever, the F-Series should further cement itself at the top of pickup world. To check out our current inventory of F-10s, hit the link below.